The Cadillac Lyriq is bold, present, and iconic. This promo for the Cadillac Lyriqs “Be Iconic” series shows off Matt Suleau’s experience in Detroit, Michigan before it launches in Australia. This promo video was shot alongside a longer documentary piece where Matt goes behind the scenes to discover the rich history of Cadillac.

For this video we set the style in pre production, with the plan to use in camera slow shutter effects to transition between scenes, using car mount rigs to create energy for driving shots and using a mix of documentary ‘fly on the wall’ style shooting alongside stylized gimbal shots to keep the video engaging. As a solo shooter working alongside the director and creative director, we had a small but nimble team to maximize the production value of this shoot. Filmed on location in Detroit, Michigan.

MY ROLE:

DOP & Camera Operator

PRODUCTION:

Production Company: Quiet Conqueror

Agency: Herd MSL

Director: Arthur Chan

Creative Director: Peter Galmes

Producer: Michaela Le

Platform: Online Promo & TVC

GEAR:

Sony A7Siii

Contax Zeiss Super Speed Prime Lenses

Aputure Lighting Kit

Wireless Directors Monitor Kit

DJI Ronin

Car Mounting Grip Kit